Case Study

Unseen to Unforgettable: How a Branding Agency Amplified Its Own Digital Voice

Unseen to Unforgettable: How a Branding Agency Amplified Its Own Digital Voice

Unseen to Unforgettable: How a Branding Agency Amplified Its Own Digital Voice

Client Overview

This Lagos based branding and design agency had built a reputation for delivering stunning brand identities for others, but when it came to its own digital footprint, the visibility didn’t match the talent. Despite producing high-quality creative work, their online presence lacked strategy, consistency, and engagement. They knew that to attract top-tier clients and remain competitive in a digital first world, they needed to apply the same branding precision to their own platforms. That’s when they turned to aphr to help close the gap between their capabilities and their digital visibility.

The Challenge

aphr stepped in to design a targeted recruitment strategy aimed at finding a social media manager who could think both creatively and strategically. Our solution included: 
  • Precise talent scoping: We defined a role that balanced content execution with strategy ownership, tailored to the branding and design industry. 
  • Tech-driven recruitment process: Using data-backed assessment and evaluation, we identified a candidate with deep experience in creative sectors and a strong understanding of visual storytelling. Hands-on placement support:  We ensured a smooth integration, empowering the new hire to take ownership of the agency’s voice across digital platforms from day one

Our Solution

aphr stepped in to design a targeted recruitment strategy aimed at finding a social
media manager who could think both creatively and strategically.
Our solution included:
● Precise talent scoping: We defined a role that balanced content execution
with strategy ownership, tailored to the branding and design industry.
● Tech-driven recruitment process: Using data-backed assessment and
evaluation, we identified a candidate with deep experience in creative sectors
and a strong understanding of visual storytelling.
Hands-on placement support: We ensured a smooth integration, empowering
the new hire to take ownership of the agency’s voice across digital platforms
from day one

The Results

In just three months, the agency saw a 60% increase in engagement across its primary social platforms. 

This led to: 

  • A stronger, more coherent digital brand, aligned with the agency’s positioning. 
  • Higher lead quality and inbound inquiries through improved content strategy. 
  • Increased sales value as prospective clients gained clearer insight into the agency’s strengths. 
  • A loyal online community that actively engaged with their content and brand narrative. 

This digital transformation gave the agency the visibility it needed to scale with confidence, and positioned them as thought leaders in a competitive market. 

Why aphr

This client didn’t need someone to just post on Instagram, they needed a strategic digital voice. aphr delivered through our tech-enabled hiring process, placing talent that aligned with both the company’s culture and its creative ambitions.

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