Missed Opportunities to Maximized Revenue: How aphr Helped an Events Media Powerhouse Scale Its Sales
Client Overview
Leadership found themselves pulled into tactical sales efforts, distracting them from strategy, planning, and execution. Then they turned to aphr to fill the gap with precision and speed.
The Challenge
Despite strong market positioning and high-quality services, the business was failing to consistently convert interest into revenue. Without a focused sales function, too many opportunities were left unpursued. The company was at risk of plateauing in a rapidly growing market. The key issues included:
- No dedicated sales personnel to drive lead generation and follow-through.
- Inconsistent client acquisition efforts and missed follow-ups.
- Leadership overburdened with both sales and operational responsibilities.
- Untapped market opportunities due to lack of a structured sales pipeline.
The company needed more than a quick hire. They needed a revenue-driving sales leader who could hit the ground running.
Our Solution
We stepped in to design and execute a targeted sales recruitment strategy, tailored to the unique demands of the events and media industry.
Our intervention included:
- Defining the right sales profile: We translated the client’s growth goals into a clear, role-specific competency framework.
- End-to-end recruitment execution: We sourced, assessed, and shortlisted top-tier sales candidates with experience in fast-paced, creative industries.
- Strategic placement: The selected sales professional not only brought a proven record of client acquisition but also demonstrated a strong grasp of event industry dynamics.
Beyond filling a role, we ensured the right hire would immediately contribute to revenue growth and sales process maturity.
The Results
Within just six weeks of placement, the impact was clear:
- The new sales lead began meeting monthly sales targets almost immediately.
- Lead conversion rates increased by 40%, with improved follow-through and a stronger pipeline.
- Company leadership could finally step back from daily sales tasks and re-focus on scaling operations and strategic planning.
This wasn’t just a hire, it was a turning point. The business began operating with the clarity and structure needed to unlock long-term, sustainable growth.